Monday 2 December 2013

The Battle Heats Up

Just a quick post today but couldn't resist passing on this story about the wooing of female scooter riders in India from Bloomberg News

Hero Fights Honda to Sate Female Scooter Demand: Corporate India

Hero MotoCorp Ltd. (HMCL), India’s largest motorcycle maker, plans to unveil additional models in February to woo women customers for its scooters and fight Honda Motor Co.’s surge in the two-wheeler market.
Rising demand for personal transport in India’s villages and small towns, especially among women, is spurring the 18 percent growth in the nation’s scooter sales, Anil Dua, New Delhi-based Hero’s senior vice-president for sales and marketing, said in a Nov. 27 interview in the city. Hero also aims to tap the expanding 125cc motorcycle segment, Dua said.
Tokyo-based Honda Motor Co. is seeking to overtake Hero MotoCorp Ltd. after ending a joint venture with the Indian company in 2010. Photographer: Prashanth Vishwanathan/Bloomberg
“My clear mission is to grow faster than the market,” said Dua. “The only two segments that are growing at double digits are scooters and 125cc.”
The two categories offer Dua some respite from a slowdown in Indian economic expansion that has reduced demand for the 100cc bikes, which account for about 73 percent of Hero’s sales. In scooters, Dua is seeking to close the gap to Honda (7267), which sold more than 1 million units in the segment for April through October versus Hero’s 393,468. Scooters are seeing a resurgence, spurred in part by purchases by working women.
Tokyo-based Honda is seeking to overtake Hero after ending a joint venture with the Indian company in 2010, banking on a lack of public transportation in rural areas of the country of 1.2 billion people. Honda, the world’s biggest motorcycle maker, became India’s second-largest two-wheeler seller in the year ended March.

Aspirational Customers

Hero and Honda also want to take advantage of customers moving up to 125cc bikes from smaller runabouts as incomes rise, a shift being driven by increasingly aspirational Indian consumers, according to Emerging Markets Automotive Advisors.
“Scooters will help Hero offset increasing competition in motorcycles,” said Yaresh Kothari, an analyst with Angel Broking Ltd. in Mumbai. “While scooters are growing fast in urban and semi-urban markets, people are gradually moving to higher capacity motorcycles, and the 125cc segment offers a good mix of looks as well as fuel efficiency.”
Hero has climbed 9.3 percent this year, compared with the 7.6 percent increase in the S&P BSE Sensex Index. (SENSEX) The stock, which Kothari rates at neutral, rose 1.2 percent to 2,077.55 rupees at 1:30 p.m. in Mumbai.
Hero, which targets a doubling of its sales to 12 million units by 2020, expects to spend about 1.5 percent of annual revenue on research and development, Dua said. The company will introduce the first models with Hero-developed engines at the New Delhi Auto Expo motor show in February, he said.

Research and Development

“When we split up with Honda, we had no R&D capabilities of our own,” said Dua. “Now, we are filing patents and are adding new technology to our motorcycles.”
Hero’s second-quarter profit rose 9 percent to 4.8 billion rupees ($77 million) from 4.4 billion rupees a year earlier.
The company sold 41 percent of the 8.53 million two-wheelers sold in India in the seven months through October. Sales of its 100cc bikes dipped about 3 percent in the period from a year earlier.
The company has two scooter models -- starting at about 43,000 rupees for the Pleasure and Maestro, targeted at women and men respectively. Honda offers three scooter models, starting at 45,506 rupees, according to the companies’ websites.
Companies including Yamaha Motor Co. (7272)TVS Motor Co. Ltd. (TVSL) and Piaggio & C. SpA (PIA) have added scooter models in the last two years.
“Hero MotoCorp is banking on its revamped existing brands to claw back some of its lost market share,” wrote Surjit Singh Arora, an analyst at Prabhudas Lilladher Pvt., in a note dated Oct. 23. “Hero has made a strong comeback in the recent months on the strength of its strong brands and distribution.”

New Models

The average motorcycle engine displacement in India has risen to 125.61cc for the first 10 months of 2013, compared with 116.3cc in 2005, according to a Nov. 27 report by New Delhi-based Emerging Markets Automobile Advisors. Two-wheeler sales in India are expected to be about 22 million units in 2018, driven by motorcycles as well as scooters, according to the report.
“There’s a huge penetration potential in India,” said Dua. “We have been bringing out new models at a pace of once or twice a year. That pace is going to accelerate.”
To contact the reporter on this story: Siddharth Philip in Mumbai at sphilip3@bloomberg.net

Friday 15 November 2013

Macho scooters

I love this story.

For decades, motorcycles got a tough-guy boost from the image of motorcycle cops. In Hollywood movies, police officers roared down desert roads and through city streets after bad guys on powerful, customized motorcycles. There was something extra macho about the cops who rode bikes rather than sit back in cruisers. I bet no one made doughnut jokes about them.

And check out this youtube video from Italy in the fifties ....a show by police on motorcycles that will remind Canadians of the musical ride of our own Royal Mounted Police. (Only our guys rode horses.)

http://www.youtube.com/watch?v=UrLvYrKYVD8

But with the introduction of high-powered scooters, police in Europe have apparently been quietly adding them to their fleet.

And now it's official. Next week, at Milipol 2013 in Paris, BMW will introduce for the first time a fully-equipped 600 cc police scooter.

Milipol is an biennial show for those in the "internal security" business. It's a gathering of companies promoting the latest in high-tech stuff to those who buy for institutions of authority... like the police. No wimps here. But there will be scooters. And I hope people, like the boys in India who eschew scooters as too girly, will take note.
                                                                                      Pictures below are from BMW


BMW at Milipol 2013



Sunday 10 November 2013

Warm country envy

I rode my scooter yesterday, perhaps for the last time this year. The forecast indicates the temperature in Toronto won't get much above the freezing point from here into December. It was maybe eight degrees Celsius yesterday at the "warmest" part of the day on the last "warm day" for a while, okay weather for walking and working outside but cold enough to chill me after an hour of riding with the westerly winds.

When I see riders in countries who can use their scooters all or most of the year, I envy them. It's so much more economical, not to mention joyous, to be able to throw on a jacket and ride through even the coolest times of year. Perhaps if the season was longer here, municipal politicians would be forced to take scooters and motorcycles more seriously and come up with real solutions to their presence on city streets.

Oh, there will be the occasional hardy rider here, the one who'll wear leg warmers and layers of jackets and gloves and keep on riding until the snow turns the streets impassable. But the rest of us will soon be charging our batteries outside of our scooters, filling our tanks with gasoline stabilizer and greasing the bolts. I will reluctantly join that group this week. But I have made myself a promise: if there is a sudden spell of any weather that stretches a few degrees above zero and some bright winter sunlight, I will pop my battery back into the scooter and grab a bit of a ride, reveling in that rare moment. And if I can get somewhere warm during the worst of our winter I will seek out a place to rent a scooter. My Canadian-bred soul will feel I've cheated nature.

Sunday 27 October 2013

Lou Reed knew scooters were cool

The American musician, Lou Reed, died today. He was a cool man of The Velvet Underground fame, a man who song about Walking on the Wild Side, a man who clearly understood scooters were cool long before others in America. Here's the proof in this ad for Honda scooters from the early 1980s.

http://www.youtube.com/watch?v=lDLAM48TmJQ

Monday 21 October 2013

International Parking Dilemma

I have written time and again about how cities approach the question of where to allow scooters and motorcycles to park: cities like Toronto, Vancouver, Moscow, Hoi Chi Minh and Rome.

Perhaps it's a case of the old adage of seeing pregnant women everywhere when pregnant, but I keep seeing the same issues pop up in cities everywhere. It seems on every continent planners can't get their heads around scooters as important vehicles in the fight to ease urban transportation knots. And scooter riders universally grow frustrated with the lack of vision.

The latest stories are from Melbourne where this writer's sentiments echo those in Toronto....

http://www.themotorreport.com.au/57511/city-link-plan-to-toll-scooters-and-motorcycles-from-2014-are-we-nuts

....and from Philadelphia with an another all-too familiar story:

http://www.philly.com/philly/blogs/dncrime/PPA-stepping-up-scooter-enforcement.html


Thursday 17 October 2013

Scooters in The News

I've just have a couple of unseemingly related news items for you today. I will be writing more about Italy and scooters soon but didn't want to pass these up:

Item One:  TMZ, a Hollywood gossip magazine has video of actress Gwenyth Paltrow riding her Vespa in LA. She and her husband were picking up two kids at school on their two Vespas. That sounds good so far, but Paltrow cut in front of a school bus to beat it into traffic, and the bus reportedly had to brake. Not cool. The magazine named Paltrow "the a-hole driver of the year."

http://www.tmz.com/2013/09/09/gwyneth-paltrow-vespa-scooter-almost-hit-bus/

The Globe and Mail in Toronto picked up the story, making it mainstream. Oh, Gwenyth.

http://www.theglobeandmail.com/life/the-hot-button/gwyneth-paltrow-did-what-on-a-scooter-with-her-child-on-board/article14200185/#dashboard/follows/

Item Two: HeroMoto Corp, the giant of two-wheeled vehicles in India (where it produces 6-million of them a year), the largest manufacturer of scooters and motorcycles in the world, has announced they will begin selling  products in North America next year. The models will no doubt be quite different to meet tougher safety standards and certainly not as cheap as they are in India.

Still, if HeroMoto is betting that it's time to enter the market here, that's good news for scooter riders who will have more options. And it's good news for the future of scooters as a player in the vehicle system here. But back to Gwenyth. If automobile drivers, particularly in a car city like LA, are ever going to accept scooters as a legitimate part of the road scene, then riders better behave. There may be few rules for scooter riders in some countries in the world like Vietnam, but that's never going to fly here.

Monday 14 October 2013

Parking Roman Style

While I was in Italy, admiring the ease with which Rome, in particular, accepts the presence of scooters, the city of Toronto was going through more hand wringing over what to do about parking for scooters and motorcycles. As I've written before, the owners of two-wheeled vehicles enjoyed free parking on the streets and the sidewalks for several years. Then last spring the city decided it didn't like scooters and motorcycles on sidewalks; the police started ticketing scooters that weren't on the streets. The change of heart has certainly curtailed that sense of freedom we riders enjoyed so there were letters of complaints to council members and planned protests. But now, the latest "solution" being offered seems even worse. It also show no appreciation for scooters as a partial solution to traffic chaos and air pollution. What's being proposed is designated spaces - not a lot - a few hundred spread around the city- with the introduction of pay-by- plate fees later on.

There's no respect for the scooter in Toronto.

In Rome - and throughout Italy - the scooter is not  just seen as as a natural way of life but as a vehicle that deserves the utmost respect for keeping the streets moving.

There are designated spots in Rome too (and other cities) but there are lots of them and they are everywhere.


                                                                                   Copyright: Debi Goodwin



                                                                                 Copyright: Debi Goodwin


                                                                              Copyright: Debi Goodwin


                                                                             Copyright: Debi Goodwin



                                                                                  Copyright: Debi Goodwin

Free designated spots are the official way to park but no one seems to care when riders park in squares and in alleys even where there is no designation as long as they're not blocking driveways and entrances to building. That's respect.




                                                                                Copyright: Debi Goodwin


                                                                               
                                                                                 Copyright: Debi Goodwin

And scooters can often ride and park where cars aren't even allowed to go - in the limited traffic zones of some old cities for example....


                                                                                     
                                                                                   Copyright: Debi Goodwin



                                                                                  Copyright: Debi Goodwin
                                                             
...and on sea fronts. The picture below is from Santa Margherita di Ligure where it's almost impossible to find a place to park a car. But right on the harbour which no cars can enter, there are designated spots for scooters.

                                                                              Copyright: Debi Goodwin


Of course, Italy has had more than sixty years to figure all this out. And the narrow streets, warm weather, and often short commutes in Italy work to the scooter's favour. But still, surely there are lessons to be learned from the streets of Rome and the smallest villages. Let those who ride scooters, leaving more room for cars in parking lots and roads, using less gas, spewing less pollution, have a few rewards. C'mon Toronto. Show the scooter some Italian respect.

Tuesday 1 October 2013

True Passion

I like riding my scooter. I like trying scooters out in other countries. I like watching the ways scooters are used by people around the world. But do I love scooters? Am I passionate about scooters? Would I ever build a life around a scooter? No. No. No.

Recently, at the Piaggio Museum in Pontedera, Italy, I came across a story of scooters and true passion. We throw the word "passion" around a lot. But there is an intensity to the meaning of the word, an uncontrollable aspect that few of us sustain in our feelings towards inanimate objects.


                                                                                                    Copyright: Debi Goodwin

But the man at the centre of a new exhibit at the Piaggio Museum did experience true passion for a scooter. In fact, once he discovered them, scooters shaped his life. While staying in Indonesia, the story goes, Italian actor and journalist Giorgio Bettinelli was given an old Vespa that made him rethink his notions of journey and freedom. For much of the rest of his life Bettinelli travelled around the world on a scooter. He went through five Vespas on his odysseys; the museum has four of them.

                                                                                                         Copyright: Debi Goodwin


                                                                                                            Copyright: Debi Goodwin


After riding in Indonesia, Bettinelli returned to Italy to plan his first trip. In 2002, he set out from Rome on a white Vespa PX and headed to Saigon travelling over 24,000 kilometres through ten countries including Turkey, Iran, India, Myanmar (Burma) and Vietnam.


                                                                                                           Copyright: Debi Goodwin

That distance should have been enough to prove he had passion to just about anyone. But it wasn't enough for him. He went on to do 36,000 kilometres from Alaska to Tierra Del Fuego and in the mid-90s he rode from Australia to South Africa, a mere 52,000 kilometres.


                                                                                                    Copyright: Debi Goodwin

                                                                                                     Copyright: Debi Goodwin

Anyone who's ridden a scooter over uneven ground knows how bumpy the journey can be. But after all those kilometres Bettinelli still wasn't saddle sore enough to stop. In 1997 he embarked on a four-year worldwide adventure covering 144,000 kilometres and crossing the equator four times. During that trip he was kidnapped in the Congo, released and then robbed.


                                                                                                       Copyright: Debi Goodwin

But he wasn't done; he set out for one major country he hadn't crossed: China. That's where he settled down, married and died in 2008 at the age of 53. His last scooter remains there.

Bettinelli wrote about his journeys but his books are all in Italian. If your Italian's good enough you can listen to interviews with him on the web. It's a wonder no one has translated his books or made a movie about his life in English; a tale of passion is a tale of passion...even for people who aren't scooter fans. And he looks like an appealing character: tall, lean and tanned.

A video found on Youtube illustrates a bit of  Bettinelli's route from Rome to Saigon. (It's interesting to note how few scooters buzzed on the streets of Vietnam in 2002 compared to now. Did he inflame any passions there?)

http://www.youtube.com/watch?v=oruCcJZv7Ps

Next time: Parking Italian style: lessons for Toronto


Saturday 28 September 2013

Birthplace of the Scooter

I just returned from a few weeks in Italy, the birthplace of the scooter, and I have much to share about what Toronto and other cities can learn about scooter parking from cities like Rome, about the passion of one man who spent his life crossing continents on Vespas, about the latest Piaggio scooters. I'll be posting these stories and others over the next few weeks.

While I was in Italy I arranged to visit the Piaggio factory in Pontadera and was also given a guided tour of the museum. Great stories there as well, particularly how the introduction of the Vespa in the late '40s came at a time of new freedom for Italian women.

For now, here's a picture that shows that the love of the Vespa extends across the country.  I took this through a window of a bar in Arezzo. The owner had filled the window with models of each new Vespa that had come out. And I love the sign!  Perhaps we could install signs like that - for all two-wheeled vehicles  - around the streets of Toronto.


                                                                                       Copyright: Debi Goodwin

Wednesday 28 August 2013

It's a car, it's a scooter. No. It's an i-road


Just more evidence of the morphing going on with vehicles - two-wheeled, three-wheeled, uncovered, covered, gas, electricity. This is the i-road introduced by Toyota at the Geneva Motor Show this week.

http://www.caranddriver.com/news/toyota-i-road-concept-for-2013-geneva-auto-show-news

Check out the fun video on the i-road. I want one.

http://www.youtube.com/watch?v=ScsDvRYyitc



                                                                                                 Toyota image
   

Monday 26 August 2013

Rainy Days

I may have mentioned this before so excuse me if I have: When I took my first motorcycle training the instructor said the best thing about riding a two-wheeled vehicle was the elements; the worst thing was the elements. This summer I thought of that statement a lot. While we've had some sunny weather this year in Canada the early part of the summer was one of the rainiest on record. Far from India, we joked about monsoons because the rain for a while seemed endless.

So yes, it is glorious to experience the sun and warm winds of a perfect summer day and no, it's not any fun feeling soggy during a long ride. Since we take our two-wheeled vehicles off the road for winter weather, rain is the one aspects of the elements we do have to work with. I have some gear: an old yellow rubber rain jacket and river pants but they are often inadequate after a half hour of driving rain. And when my glasses aren't steamed up, they are covered with blinding drops. I haven't found a visor to be much better.

In parts of the world where riders can enjoy their scooters and motorcycles year round they're better at solving the problem of rainy days. In Vietnam, within moments of the first drops, riders appear on the streets in thin plastic ponchos with hoods and then, within moments of the sun reappearing, they strip off the ponchos without even parking. Sometimes, when they don't have a poncho handy they get creative like this man who simply rode while holding an umbrella over his head.

                                                                                               
                                                                                                        Photo Copywright: Debi Goodwin

But others are buying more sophisticated gear. Recently, a friend of mine was visiting China and sent me this picture of a rain coat specifically designed for scooter riders. It covers both the rider and the bike, keeping hands dry to handle the dry controls. Clear plastic on the front allows the front of the scooter to be seen. This fellow has a passenger to give him extra protection, but the gear does come a hood.


                                                                                                Photo Courtesy of: Mary Kirton

It's raining here today and threatens to be a rainy week. I was going on out my scooter today but decided I didn't need to take it. I should buy better rain gear, perhaps adding some boot covers to keep my feet dry. Or I could order the Chinese gear online. But I like my elements pleasant so, for now, I'll just avoid rain when I can.

Sunday 23 June 2013

Trivia from North American scooter history

Just sharing a link today. I love these images of the scooter's history in California. As the story says, we often think of the United States  - and especially California - as the home of easy rider. When I was growing up the movie "Easy Rider," and the image of helmetless bikers on their "hogs" were classic California. So it's fascinating to see these pictures of an alternative two-wheeled history....perhaps one that's going through a revival.

http://www.voicesofeastanglia.com/2012/03/scooter-squabble.html

Thursday 13 June 2013

A scooter for everyone

Last week I linked you to news about a teaser campaign for a new Honda two-wheeled vehicle about to be introduced in India. The "invite" read "Ready to Fly" with the date, June 12th.  There was no specific information on whether the vehicle would be a motorcycle or a scooter, but bloggers seemed to all assume it would be a scooter, which speaks to the demand for automatics there. 

Honda Motorcycles and Scooters India is the leader in the scooter market (with 50 per cent of the sales according to The Times of India) so is the one to watch for new trends.

Yesterday the compact Activa-I scooter was revealed as another brand in the Honda line-up. I'm linking to one story about its release because I love the picture included there. As I've written before, manufacturers have struggled with how to maintain the growth in female riders while attracting male riders to scooters. I think the pictures shows how Honda is trying to appeal to both genders with this scooter. Notice the muted colours, (one may even say unisex) and the choice of rider/models for the reveal.

That was my first reaction but it was one confirmed by reading The Times, although I would never in a million years have figured it out they way they did. "Activa-I is determinedly unisex with its indicators, front headlight, muffler and tail light in complete synergy with the overall line of looks." (June 12,2013) Huh!

 Photo from story below.

http://www.indiancarsbikes.in/scooters/honda-launched-activa-i-scooter-at-price-of-rs-44200-ex-showroom-delhi-71294/

Friday 7 June 2013

Indian Scooters Update

India is definitely the place to watch for new developments in scooters. China may be making big headway with electric scooters, but India leads the way in ridership of combustion engine scooters and small motorcycles. With the enormous market for those two-wheeled vehicles - the author linked below refers to 40-million new units a year -  all the big brands want to outdo each other. Of late, Honda has been one of the most aggressive companies in the two-wheeled market with new models coming out all the time.

So when Honda sent this invite out signalling a new mystery product to be introduced June 12the, speculation among India bloggers took flight. The best guess seems to a new 125 cc scooter to compete with products like Vespa.

 Honda graphic



http://www.crazyengineers.com/threads/honda-india-launching-new-scooter-on-june-12th-would-it-be-the-activa-i.68396/

India is also a great spot to watch for how scooters are marketed. I've written before about the bubbly ads and commercials that target young female riders and the attempts by companies to come up with scooters that will be "manly" enough to get young males off motorcycles and on to scooters.

I missed this story when it first came out but I include it now to show that scooter makers in India are still doing what they can to bring female riders on side. This is not part of the lollipop, pink-is-best ad campaign but a workshop on scooters - by Honda again - cleverly billed as "Self'-Defence Training Camp and Road Safety." Using phrases like "truly independent" and "in control of their lives," India Honda VP Y.S. Guleria, shows he understands the value of marketing safety to women who travel alone in a country where the face high risks.

The story Honda Supports Women Empowerment in Delhi, shown below appeared on a website called Motoraids and was written by Yatharth Singh Chauchan.


Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has kick-started its latest initiative towards ‘Women Empowerment’ in Delhi.
Recognizing the urgent need to help females feel empowered & independent on roads, Honda has collaborated with Delhi Police for ‘Self Defence Training Camp’ & Road safety workshop.
The unique ‘Self Defence Training Camp’ for women started on May 14 and will be held till May 22, 2013 across 3 venues at Delhi – Model Town (Kirpal Bagh Ashram, Kingsway Camp), Nanak Pura (Training hall, Special Police Unit for Women & Children) and Jamia Millia Islamia University (Sports Complex). Additionally, looking at summer breaks in schools and universities, new registrations will commence from 17th May at the fourth venue, that is, Sneh International School, Rajdhani Enclave, near Karkari Mor where the camp will be held from May 20- June 5, 2013.
HMSI is conducting road safety education exclusively for women during these camps by:
Aiding females who are first time riders in grasping the basics of 2Wheeler riding through Honda’s imported Riding trainer machine. It simulates over 110 potentially hazardous traffic conditions and increases Rider’s ability to predict dangers in a safe and practical manner.
Trained Safety riding instructors from Honda are making them familiar with vehicle by training them on Mounting Dismounting tips & basic Riding
Posture Training on automatic scooters.
Additionally, Honda is offering a unique registration opportunity for females who want to learn two-Wheeler riding. The free of cost training will take place soon across various Traffic Parks in Delhi in association with Honda.

Elaborating on Honda’s latest collaboration, Mr. Y. S. Guleria, Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said “As a socially responsible 2Wheeler company, Honda strongly celebrates the fact that today every female wants to feel truly independent, empowered and in control of their lives. Till date, Honda has empowered over 12,000 women and aims to further promote safe riding among women through such collaborations.”
About the Author ()
Yatharth is an automotive design student and a keen follower of the happenings in the Indian automotive industry. He has been handed the task of keeping you abreast with the action in the Indian motoring sphere on a daily basis. He skips his breakfasts and ditches his girlfriends for the noble job.
 

Tuesday 4 June 2013

Toronto Scooter Riders Take on Parking Restrictions

A group of scooter riders in Toronto has created a Facebook page to take on the city's new restrictions on parking scooters on the sidewalk.

Here's the link:

https://www.facebook.com/#!/SaveOurScootersToronto?hc_location=stream

Monday 3 June 2013

Parking Follow

Looks like the issue of preventing motorcycles and scooters from parking in the same territory as bicycles is univeral as this story below from The Moscow News illustrates. It is understandable that officials see two-wheeled vehicles differently than they do bikes. And it's great that they want to encourage cycling. But equating scooters to cars and the energy they consume and the space they take up in cities both when they're moving and parked seems shortsighted.

Motorbikes, scooters unauthorized to park in bike zones

by David Burghardt at 03/06/2013 11:20
Motorcycle and scooter owners in Moscow will be fined for parking in areas designated for bicycles, RIA Novosti reported on Monday, citing the capital's transportation department.
The department said motorcycles and scooters fall into the category of motor vehicles and therefore must follow the parking rules set out for cars.
The fine for parking a motorbike in an unauthorized zone is currently set at 1,500 rubles.
Moscow plans to create a bicycle infrastructure by 2016 to include a large network of at least 70 kilometers of bike routes, parking spaces for at least 17,000 bikes. This year the city will complete the construction of around 900 bicycle parking places.