Marketing to Scooter Girl

Here's an interesting article from India about the marketing of scooters to girls. While this article relates to my post last week about increased mobility and independence for women, it also hints at the sexism in the two-wheeled market: scooters are for girls, motorcycles are for boys. Too bad.

http://www.hindustantimes.com/Brunch/Brunch-Stories/Woman-Power-Goes-Zip-Zap-Zoom/Article1-854199.aspx


By the way, it was impossible to detect a gender bias towards scooters or motorcyles in Vietnam. The ratio of scooters to motorcyles seemed to have more to do with whether a region was hilly or flat. These two young women were riding to school on a bike in Dalat, Vietnam, the mountainous city established by the French in the interior of the country.

Photo by: Debi Goodwin. Taken in Dalat, Vietnam